Addressing common concerns: The social media release defined

An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases have been adapted for new technologies - computers, facsimile, e-mail, satellite - each of these has brought changes in the press release as w...

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Bibliographic Details
Published inPublic relations tactics Vol. 14; no. 11; p. 22
Main Author Dyer, Paul
Format Journal Article
LanguageEnglish
Published New York Public Relations Society of America, Incorporated 01.11.2007
Subjects
Agreements
Public relations
Web sites
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Summary:An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases have been adapted for new technologies - computers, facsimile, e-mail, satellite - each of these has brought changes in the press release as well.The SMR represents more than just a simple shift in the format or content of a release; rather, the SMR represents a fundamental shift in the intent or goal of its sender. An SMR does not exist in a vacuurn; rather, it is used as a staging area for a broader effort to convey your message in multiple formats and locations, and includes the opportunity for discussion with your audiences.This differs even from a search engine optimization (SEO) release, where the goal is to boost traffic to your own Web site.
ISSN:1080-6792