Countdown to launch: 10 lessons learned about publicizing new products

Schneider & Associates commissioned an extensive study to learn why so many consumer products companies are spending years to research and develop new products, but only minutes to market them. Schneider offers 10 lessons learned from the study.

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Bibliographic Details
Published inPublic Relations Tactics Vol. 8; no. 5; p. 24
Main Author Schneider, Joan
Format Trade Publication Article
LanguageEnglish
Published New York Public Relations Society of America, Incorporated 01.05.2001
Subjects
Product introduction
Public relations
Publicity
Studies
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Summary:Schneider & Associates commissioned an extensive study to learn why so many consumer products companies are spending years to research and develop new products, but only minutes to market them. Schneider offers 10 lessons learned from the study.
ISSN:1080-6792