WinterBrook Expects to Taste Success in Market Thirsty for Seltzer Water

Rodger Phillips, co-founder of WinterBrook Corp., had the luxury of walking to work when his company was founded. Martin Shane, the other co-founder, had cab service to the office every day. They were luxuries Phillips and Shane, who mortgaged their homes to start the business, could have done witho...

Full description

Saved in:
Bibliographic Details
Published inSound business Vol. 73; no. 9; p. 28
Main Author Rambeck, Richard
Format Journal Article
LanguageEnglish
Published Bellevue Sound Business 01.09.1988
Subjects
Capital formation
Competition
Pacific
Partnerships
Phillips, Rodger
Product design
Shane, Martin
Soft drink industry
Seattle
WA
US
Online AccessGet full text

Cover

More Information
Summary:Rodger Phillips, co-founder of WinterBrook Corp., had the luxury of walking to work when his company was founded. Martin Shane, the other co-founder, had cab service to the office every day. They were luxuries Phillips and Shane, who mortgaged their homes to start the business, could have done without. WinterBrook's office, at least for the first four months of its existence, was Phillips' 1986 silver Chevy Blazer. The two, who met at a barbecue --their wives went to school together --and discovered common business interests, already had an idea for a new product -- artificially sweetened low-calorie seltzer. But it was the "silver think tank," as Shane calls the Blazer, that served as WinterBrook's vehicle for getting its product on store shelves. (excerpt)
ISSN:1048-2970