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For years, Seattle-based Alaska Airlines has confounded analysts from the Outside, as residents of the 49th state refer to the rest of the nation. The company was, and is, perceived as an almost ideal takeover target, with a decade and a half of consistent profitability. Its holding company, Alaska...

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Bibliographic Details
Published inSound business Vol. 74; no. 7; p. 12
Main Author Rambeck, Richard
Format Journal Article
LanguageEnglish
Published Bellevue Sound Business 01.07.1989
Subjects
Airline industry
Corporate culture
Corporate growth
Corporate identity
Expansion
Kennedy, Bruce
Market shares
Pacific
Seattle
WA
US
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Summary:For years, Seattle-based Alaska Airlines has confounded analysts from the Outside, as residents of the 49th state refer to the rest of the nation. The company was, and is, perceived as an almost ideal takeover target, with a decade and a half of consistent profitability. Its holding company, Alaska Air Group, is this country's most profitable airline holding company, with an average return on equity over the last five years of 17.3 percent, according to a Forbes magazine report. Alaska Air Group's revenues climbed 15 percent in 1988 over 1987, to $814 million, with a net profit of $37.5 million, nearly three times '87's level. (excerpt)
ISSN:1048-2970