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The razor, along with two refill cartridges and a Duracell AAA battery, will retail for around $14.99. This represents a significant premium to new lines such as Schick Quattro, which typically sells for around $8.99 for a razor and two cartridges. Indeed, Schick-Wilkinson Sword's new Quattro f...

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Bibliographic Details
Published inGrocer Vol. 227; no. 7644; p. 72
Main Author Jago, David
Format Trade Publication Article
LanguageEnglish
Published Crawley NLA Media 06.03.2004
Subjects
Shaving & shavers
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Summary:The razor, along with two refill cartridges and a Duracell AAA battery, will retail for around $14.99. This represents a significant premium to new lines such as Schick Quattro, which typically sells for around $8.99 for a razor and two cartridges. Indeed, Schick-Wilkinson Sword's new Quattro four-blade razor is still big news in the US and Europe, while Gillette will count on its new line to drive sales in the blade and razor category, as the next stage on from Mach3.
ISSN:0017-4351