Managing information will lead to customer loyalty

Financial institutions that best manage customer information will win the race for customer loyalty, said James B. Moore, president of Mentis Corp. Moore addressed a session at a recent Bank Administration Institute's conference. He said that best practices for managing information are only jus...

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Bibliographic Details
Published inCredit union news Vol. 18; no. 1; p. 10
Main Author Edmonson, R G
Format Journal Article
LanguageEnglish
Published New York BKB Publications, Inc 12.01.1998
Subjects
Bank management
Bank marketing
Banking industry
Banks
Branch banking
Brand loyalty
Call centers
Competitive advantage
Conferences
Customer information files
Customer retention
Customer services
Customers
Financial institutions
United States > US
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Summary:Financial institutions that best manage customer information will win the race for customer loyalty, said James B. Moore, president of Mentis Corp. Moore addressed a session at a recent Bank Administration Institute's conference. He said that best practices for managing information are only just emerging from the leading companies in the banking industry. He noted 4 outstanding practices that are emerging from the leaders' experiences: 1. segmentation, 2. share of total relationship, 3. creation of an outbound selling organization, and 4. expanding delivery channels.
ISSN:0199-9311