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The colorful design on one of General Electric's cellular telephones is no more expensive or difficult to produce than the straight, serious look of the other phones in the same line. The reason is the in-mold decorating technique developed by GE Structured Products' Screenprint Developmen...

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Bibliographic Details
Published inAutomotive plastics Vol. 56; no. 8; p. 30
Main Author Koelsch, James R
Format Journal Article
LanguageEnglish
Published Dearborn SME 01.10.1998
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Summary:The colorful design on one of General Electric's cellular telephones is no more expensive or difficult to produce than the straight, serious look of the other phones in the same line. The reason is the in-mold decorating technique developed by GE Structured Products' Screenprint Development Lab (Pittsfield, Massachusetts). GE has been using insert in-mold decoration, which exploits the precision and crispness of screen and offset printing. Insert decorating allows molders to combine decorating and product manufacturing in the same step. Eliminating secondary decorating processes such as screen and pad printing, hot stamping, and adhesive label application saves time and cuts costs.
ISSN:1531-6815