A formula for increased retention and profits: P&C and life insurance

On average, households own twice as much agent-sold life insurance than ever before. That is a startling revelation for those P&C agencies that do not maintain a life department or have a life department that is not regularly contacting customers. Establishing a life development program for a P&...

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Bibliographic Details
Published inFinancial Services Advisor Vol. 144; no. 4; p. 15
Main Author Pike, Dennis
Format Trade Publication Article
LanguageEnglish
Published Lexington Insurance Publications Inc 01.07.2001
Subjects
Athletic recruitment
Business plans
Careers
Commissions
Compensation
Corporate profits
Cross selling
Endorsements
Guidelines
Households
Independent contractors
Insurance agents & brokers
Insurance coverage
Insurance industry
Life insurance
Life insurance companies
Opportunity
Sales
Success
United States > US
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Summary:On average, households own twice as much agent-sold life insurance than ever before. That is a startling revelation for those P&C agencies that do not maintain a life department or have a life department that is not regularly contacting customers. Establishing a life development program for a P&C agency represents an enormous opportunity for most P&C agencies. It is simple, and the formula for success has been tried and runs true.
ISSN:1524-7589