What Marketers Can Learn From Australia’s First-Ever VidCon

From the fabulous Gigi Gorgeous, entertainer and transgender rights campaigner, to Australian beauty and lifestyle creator Wengie, who has more than eight million subscribers and one of the fastest growing channels in the world. Opportunities for brands have never been greater We saw many of Austral...

Full description

Saved in:
Bibliographic Details
Published inB & T Weekly
Format Trade Publication Article
LanguageEnglish
Published Surry Hills The Misfits Media Company Pty Ltd 18.09.2017
Subjects
Audiences
United States > US
Australia
Online AccessGet full text

Cover

More Information
Summary:From the fabulous Gigi Gorgeous, entertainer and transgender rights campaigner, to Australian beauty and lifestyle creator Wengie, who has more than eight million subscribers and one of the fastest growing channels in the world. Opportunities for brands have never been greater We saw many of Australia’s leading brands taking part in the VidCon industry track, using this event to connect with the creators their audiences love. Take for example acapella musician Mike Tompkins, who became a YouTube sensation and has now worked with some of the biggest brands in the world, such as Disney, Universal and Pepsi to create innovative content and help them reach the audiences that matter.
ISSN:1325-9210