Comedy Central UK & US to 'merge brains'

Speaking at the Edinburgh International TV Festival, president Kent Alterman said his team has been spending time with Comedy Central UK in an effort to unite the Viacom-owned brand internationally. The exec, who joined Comedy Central in 2010, cited Viacom boss Bob Bakish’s five-point plan to put th...

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Bibliographic Details
Published inBroadcast
Main Author Ravindran, Manori
Format Trade Publication Article
LanguageEnglish
Published London Media Business Insight 25.08.2017
Subjects
Advertising campaigns
Bakish, Bob
Comedians
Comedies
Noah, Trevor
Presidents
Ryan, Katherine
Stewart, Jon
Trump, Donald J
United Kingdom > UK
United States > US
Edinburgh Scotland
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Summary:Speaking at the Edinburgh International TV Festival, president Kent Alterman said his team has been spending time with Comedy Central UK in an effort to unite the Viacom-owned brand internationally. The exec, who joined Comedy Central in 2010, cited Viacom boss Bob Bakish’s five-point plan to put the entertainment giant’s “full power” behind flagship brands BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount.
ISSN:0040-2788