The Social Kitchen: Your Micro Moments of Truth

Consider a few starting points for your brand, product, service, or experience. * Be 'fast-casual' - find a way to mimic the freshly-prepared, instantly-assembled world of these restaurants at home. * Partner with the fresh and fast delivery companies-food tailored to your product or a pro...

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Bibliographic Details
Published inAppliance Design Vol. 65; no. 2; p. 21
Main Author Polin, René
Format Trade Publication Article
LanguageEnglish
Published Troy BNP Media 01.02.2017
Subjects
Chefs
Cooking
Descriptive labeling
Recipes
Restaurants
Social networks
Online AccessGet full text

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Summary:Consider a few starting points for your brand, product, service, or experience. * Be 'fast-casual' - find a way to mimic the freshly-prepared, instantly-assembled world of these restaurants at home. * Partner with the fresh and fast delivery companies-food tailored to your product or a product tailored to the delivery trends-from the box into your appliance. [...]imagine your product being delivered to the door along with the ingredients! * Be a part of the 'shared cooking' experience-if these companies are bringing chefs and foodies together, be their go-to tools of choice to support planning and prep. * Embrace smart devices in the kitchen- and no, not just with a clever device stand for a tablet... * Sponsor the sites, apps, and businesses that bring these people together. Be the company that has a small online appliance marketplace at the bottom of a recipe page. * Partner with major brands-check out one of the major food brand recipe sites-why aren't you there? * Acquire data and information about micro-moments of decision that relate to your current and future product plans- and be there when that moment strikes!
ISSN:1552-5937
2328-1219