Tapping into Restaurant Playbook

Beyond the benefits of higher price points, on-site assembly and manufacturing creates an entirely different path to purchase for shoppers, one more likely to build brand loyalty. By adopting the restaurant mind-set, something happens by default: Since the on-site customization model is labor-intens...

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Bibliographic Details
Published inChain Store Age Vol. 92; no. 6; p. 21
Main Author Peterson, Lee
Format Trade Publication Article
LanguageEnglish
Published Chicago EnsembleIQ 01.10.2016
Subjects
Brand loyalty
Consumers
Customization
Manufacturing
New store openings
Onsite
Quality
Restaurants
Retail stores
United States > US
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Summary:Beyond the benefits of higher price points, on-site assembly and manufacturing creates an entirely different path to purchase for shoppers, one more likely to build brand loyalty. By adopting the restaurant mind-set, something happens by default: Since the on-site customization model is labor-intensive by nature, it requires high-touch interactions with the shopper.
ISSN:1087-0601
2329-1494