Establishing Effective Internal Communications Counseling: A Practical Approach to Building Trust and Delivering Results

There are three things internal communications teams can do to develop strategic abilities and improve client service. These aren't techniques to be applied from time to time for certain projects or only highlighted during off-site retreats. They are practices that should be integrated into the...

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Bibliographic Details
Published inThe public relations strategist Vol. 21; no. 2; p. 18
Main Authors Hipple, JR, Huddle, Sarah, Lepley, Pamela DiSalvo
Format Journal Article
LanguageEnglish
Published New York Public Relations Society of America, Incorporated 01.07.2015
Subjects
Client relationships
Internal public relations
Trust
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Summary:There are three things internal communications teams can do to develop strategic abilities and improve client service. These aren't techniques to be applied from time to time for certain projects or only highlighted during off-site retreats. They are practices that should be integrated into the thinking, planning and execution of all client work, which will build stronger relationships with clients and create more trust for communicators. Here, Hipple et al tackle three practices that can make communicators more trusted and effective counselors for internal clients.
ISSN:1082-9113