Winning the customer's business

Nothing about the home improvement industry is the same as it was just a few years ago, and nothing has changed more than the shopper. Customers today think differently, their expectations are unique, and they are highly engaged in the shopping process.

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Bibliographic Details
Published inHome Channel News Vol. 40; no. 5; p. 38
Main Authors Billings, Michael, Dibert, Beth
Format Trade Publication Article
LanguageEnglish
Published New York EnsembleIQ 01.06.2014
Subjects
Consumer behavior
Consumer relations
Decision making
Home improvement industry
Product reviews
Shopping
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Summary:Nothing about the home improvement industry is the same as it was just a few years ago, and nothing has changed more than the shopper. Customers today think differently, their expectations are unique, and they are highly engaged in the shopping process.
ISSN:2376-5852
2470-3826