Video risks - and laziness

I recently had a phone call from a customer enquiring about the cost of producing a video for his company's YouTube channel. It was for a very simple demonstration of his product, which would probably only take an hour or so to shoot. We were discussing the content, the location for the shoot,...

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Bibliographic Details
Published inB & T Weekly
Main Author Packard, Jonathan
Format Trade Publication Article
LanguageEnglish
Published Surry Hills The Misfits Media Company Pty Ltd 15.11.2013
Subjects
Alliances
Audiences
Brochures
Digital video
Internet
Marketing
Smartphones
Social networks
Websites
Australia
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Summary:I recently had a phone call from a customer enquiring about the cost of producing a video for his company's YouTube channel. It was for a very simple demonstration of his product, which would probably only take an hour or so to shoot. We were discussing the content, the location for the shoot, the deadline for the edit and so on when he asked me this question: "Can't I just shoot it on my iPhone?"
ISSN:1325-9210