Cover story: World class New Zealand. What does it take? As Kea NZ knows only too well, this country pumps out some brilliant individuals

Like the winners of this year's World Class NZ Awards, they're talented, savvy and easily able to foot it on the global stage. But, as a country, NZ struggles to create a shared vision for the nation's reputation, brand and future prospects. Nick Grant asks six leading Kiwi businesspe...

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Bibliographic Details
Published inNew Zealand Management p. 26
Main Author Grant, Nick
Format Trade Publication Article
LanguageEnglish
Published Auckland Adrenalin Publishing Ltd 01.06.2012
Subjects
Business community
Collaboration
Economic forecasts
International trade
National identity
Public private partnerships
R&D
Reputation management
Reputations
Research & development
New Zealand
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Summary:Like the winners of this year's World Class NZ Awards, they're talented, savvy and easily able to foot it on the global stage. But, as a country, NZ struggles to create a shared vision for the nation's reputation, brand and future prospects. Nick Grant asks six leading Kiwi businesspeople to talk about their own vision for Brand NZ in a fast-changing world. While they certainly couldn't be accused of groupthink, there are a number of remarkably similar strands in the six's insights.
ISSN:1174-5339
1179-3910