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Some of the business advantages of effective social media use are that you can generate compelling and relevant content that will interest potential customers and increase your brand visibility, it's cheaper than traditional advertising and promotional activities, and it increases loyalty and a...

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Bibliographic Details
Published inEvening Gazette
Main Author Joshi, Hina
Format Newspaper Article
LanguageEnglish
Published Middlesbrough (UK) MGN Ltd 02.08.2011
Subjects
Corporate identity
Social networks
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Summary:Some of the business advantages of effective social media use are that you can generate compelling and relevant content that will interest potential customers and increase your brand visibility, it's cheaper than traditional advertising and promotional activities, and it increases loyalty and advocacy among your customers.