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To redesign a newspaper is massive undertaking, not one detail is left untouched. It started with a research and development phase, blue-sky prototyping, design selection, design build, print tests, focus-group tests, modifications, more print testing and more focus groups, design build in our produ...
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| Published in | Globe and mail |
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| Main Author | |
| Format | Newspaper Article |
| Language | English |
| Published |
Toronto, Ont
The Globe and Mail
01.10.2010
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| Online Access | Get full text |
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| Summary: | To redesign a newspaper is massive undertaking, not one detail is left untouched. It started with a research and development phase, blue-sky prototyping, design selection, design build, print tests, focus-group tests, modifications, more print testing and more focus groups, design build in our production environment, more testing and finally staff training. |
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| ISSN: | 0319-0714 |