Modern consumer meets old beliefs Final Edition

[Dan Villeneuve] hears from at least 15 strangers a week, some seeking advice or charitable donations while most arrive with business proposals. So far he's listened to around 200 proponents, only a handful of which he judged to have any merit. As a final resort he got a shotgun partnership wit...

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Bibliographic Details
Published inThe Gazette (Montreal)
Main Author Kampouris, George
Format Newspaper Article
LanguageEnglish
Published Montreal, Que Postmedia Network Inc 21.06.2003
Subjects
AKWESASNE, Ont
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Summary:[Dan Villeneuve] hears from at least 15 strangers a week, some seeking advice or charitable donations while most arrive with business proposals. So far he's listened to around 200 proponents, only a handful of which he judged to have any merit. As a final resort he got a shotgun partnership with Cott Canada, the beverage juggernaut which offered access to friendly bankers and new business. Villeneuve gave up 30 per cent of his company and signed a deal that locked them into dedicating 70 per cent of their production to Cott clientele. That meant being left with little to capacity to develop his own brand but at least he's still standing. "Cott saved us," said Villeneuve. "We needed an industry heavyweight just to get a bank to consider financing. Even then it was a Dutch bank."
ISSN:2370-1676