Pact Reached on Use of Medical Journal's Name

In a statement of ''mutually acceptable principles'' released by the medical society, Dr. Jack T. Evjy, the society's president and Dr. Marcia Angell, the journal's No. 2 editor, said, ''Neither the logo nor the name of the N.E.J.M. will be used on other produ...

Full description

Saved in:
Bibliographic Details
Published inThe New York times
Format Newspaper Article
LanguageEnglish
Published New York, N.Y New York Times Company 10.08.1999
EditionLate Edition (East Coast)
Subjects
Copyright
Marketing
Online AccessGet full text

Cover

More Information
Summary:In a statement of ''mutually acceptable principles'' released by the medical society, Dr. Jack T. Evjy, the society's president and Dr. Marcia Angell, the journal's No. 2 editor, said, ''Neither the logo nor the name of the N.E.J.M. will be used on other products or in marketing them, without the approval of the editor-in-chief, although such products may be identified as coming 'from the publishers of The New England Journal of Medicine.' '' The issue was the subject of week-long negotiations between the society and Dr. Angell, who the society asked to take charge while it searches for a new editor in chief. Dr. Jerome P. Kassirer, who strongly opposed marketing of the journal's prestigious name to promote other journals, magazines and consumer newsletter, announced his resignation in late July after months of tension between the journal's editorial staff and the medical society.
ISSN:0362-4331