Price war puts rivals in sights

John Journee, chief executive of Bond and Bond and Noel Leeming, says store managers can name local competitor stores - typically within walking distance - in their advertising as long as they honour their price promises.

Saved in:
Bibliographic Details
Published inHerald on Sunday
Main Author Milner, Andrea
Format Newspaper Article
LanguageEnglish
Published Auckland, New Zealand New Zealand Media and Entertainment, NZME 27.12.2009
Subjects
Advertising
Competition
Marketing
Online AccessGet full text

Cover

More Information
Summary:John Journee, chief executive of Bond and Bond and Noel Leeming, says store managers can name local competitor stores - typically within walking distance - in their advertising as long as they honour their price promises.
ISSN:1176-7405