Why the networks won't panic

The Big Three networks were walloped by more than just a severe prime-time blow in the traditional season-end ratings released last week. Viewing also dipped for the networks' morning shows--except NBC's "Today"--as well as for their nightly news and daytime lineups. In the night...

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Bibliographic Details
Published inThe Los Angeles times
Main Author Du Brow, Rick
Format Newspaper Article
LanguageEnglish
Published Los Angeles, Calif Tribune Interactive, LLC 25.04.1995
Subjects
Market shares
Pacific
Ratings & rankings
Television networks
Television programs
Los Angeles
US
CA
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Summary:The Big Three networks were walloped by more than just a severe prime-time blow in the traditional season-end ratings released last week. Viewing also dipped for the networks' morning shows--except NBC's "Today"--as well as for their nightly news and daytime lineups. In the nightly news, for instance, CBS' Dan Rather and Connie Chung dropped 11% from the previous year, NBC's Tom Brokaw was off 12% and even ABC's top-ranked Peter Jennings slid 6%. And in the wake-up competition, "CBS This Morning" was off 9%, ABC's "Good Morning America" was down 7% and NBC's "Today" held even with the previous season. (excerpt)
ISSN:0458-3035