Southwest Air Gets Stingier On Sale Fares

Before the terrorist attacks, Southwest's sale prices ranged between $39 and $139, but after Sept. 11, 2001, the company discounted them to a maximum $99. Tom Parsons of Bestfares.com says that sale fares had risen to $149 before yesterday, but whenever Southwest ran a sale customers always had...

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Bibliographic Details
Published inThe Wall Street journal. Eastern edition
Main Author Avery Johnson and Melanie Trottman
Format Newspaper Article
LanguageEnglish
Published New York, N.Y Dow Jones & Company Inc 27.10.2004
EditionEastern edition
Subjects
Air fares
Discounts
Price wars
Prices
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Summary:Before the terrorist attacks, Southwest's sale prices ranged between $39 and $139, but after Sept. 11, 2001, the company discounted them to a maximum $99. Tom Parsons of Bestfares.com says that sale fares had risen to $149 before yesterday, but whenever Southwest ran a sale customers always had the $99 one-way transcontinental option for Tuesdays, Wednesdays and Saturdays. The change announced yesterday marks the first time that the option disappeared, he says.
ISSN:0099-9660