Visions of wealth and independence lead professionals to try multilevel marketing

Popularized by such companies as Amway Corp and Mary Kay Corp, multilevel marketing, which is essentially a legal pyramid scheme, remains the subject of lawsuits and investigations. But it has also begun to attract a pool of restive professionals seeking more money or an entrepreneurial life. The in...

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Bibliographic Details
Published inThe Wall Street journal. Eastern edition
Main Author Mehta, Stephanie N
Format Newspaper Article
LanguageEnglish
Published New York, N.Y Dow Jones & Company Inc 23.06.1995
EditionEastern edition
Subjects
Direct selling
Earnings
Executives
Litigation
Marketing
Pyramid operations
Salespeople
Online AccessGet full text
ISSN0099-9660

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Summary:Popularized by such companies as Amway Corp and Mary Kay Corp, multilevel marketing, which is essentially a legal pyramid scheme, remains the subject of lawsuits and investigations. But it has also begun to attract a pool of restive professionals seeking more money or an entrepreneurial life. The industry is working to attract people with entrepreneurial spirit in order to shed its downscale image.
ISSN:0099-9660