Nabisco fires Saatchi for smoking ban ad
''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.'' As the result of losing the RJR Nabisco business, Saatchi & Saatchi DFS will probably have to tr...
Saved in:
Published in | Globe and mail |
---|---|
Main Author | |
Format | Newspaper Article |
Language | English |
Published |
Toronto, Ont
The Globe and Mail
07.04.1988
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Abstract | ''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.'' As the result of losing the RJR Nabisco business, Saatchi & Saatchi DFS will probably have to trim its staff, although Mr. McSpadden did not know by how much. Over all, the agency employs one person for every $700,000 in billings. |
---|---|
AbstractList | ''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.'' As the result of losing the RJR Nabisco business, Saatchi & Saatchi DFS will probably have to trim its staff, although Mr. McSpadden did not know by how much. Over all, the agency employs one person for every $700,000 in billings. |
Author | Dougherty, Philip |
Author_xml | – sequence: 1 givenname: Philip surname: Dougherty fullname: Dougherty, Philip |
BookMark | eNrjYmDJy89LZWHgNDA2tNQ1MDc04WTQ8EtMyixOzldIyyxKLVYITkwsSc7IVEjLL1Iozs3PzsxLV0hKzFNITOFhYE1LzClO5YXS3Awqbq4hzh66BUX5haWpxSXxeanlxQWJBalFxfHGFqaWJkZG5ubGRCoDAOQ3L0g |
ContentType | Newspaper Article |
Copyright | All material copyright Bell Globemedia Publishing Inc. or its licensors. All rights reserved. |
Copyright_xml | – notice: All material copyright Bell Globemedia Publishing Inc. or its licensors. All rights reserved. |
DBID | 3V. 7XA 7XB 7XH 7ZC 8FK ABUWG AFKRA BEC BENPR CCPQU CLPLZ DWQXO GNUQQ M2G PQEST PQQKQ PQUKI Q9U S0X |
DatabaseName | ProQuest Central (Corporate) Canadian Newsstream ProQuest Central (purchase pre-March 2016) ProQuest Newsstand Globe and Mail, The; Toronto, Ont. ProQuest Central (Alumni) (purchase pre-March 2016) ProQuest Central (Alumni) ProQuest Central eLibrary AUTh Library subscriptions: ProQuest Central ProQuest One Community College Global Newsstream ProQuest Central ProQuest Central Student Canadian Major Dailies ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Academic ProQuest One Academic UKI Edition ProQuest Central Basic SIRS Editorial |
DatabaseTitle | Canadian Newsstand Major Dailies ProQuest Central Student ProQuest Central Basic Canadian Newsstand Complete SIRS Editorial ProQuest One Academic Eastern Edition elibrary ProQuest Newsstand ProQuest Central (Alumni Edition) ProQuest One Community College ProQuest Central Globe and Mail, The; Toronto, Ont. ProQuest One Academic UKI Edition ProQuest Central Korea Global Newsstream ProQuest One Academic ProQuest Central (Alumni) |
DatabaseTitleList | Canadian Newsstand Major Dailies |
Database_xml | – sequence: 1 dbid: BENPR name: AUTh Library subscriptions: ProQuest Central url: https://www.proquest.com/central sourceTypes: Aggregation Database |
DeliveryMethod | fulltext_linktorsrc |
ExternalDocumentID | 1100295961 |
Genre | News |
GeographicLocations | New York NY |
GroupedDBID | 123 29I 2XV 3GN 3V. 3V0 4IJ 7XA 7XB 7XH 7ZC 8BE 8FK 96U AAIKC AAMNW AAQEF ABGFU ABUWG ACTRF ADEYR ADGMY ADZSZ AFKRA AFTSM AGBUN ALEEW ALMA_UNASSIGNED_HOLDINGS B4K BAAKF BCU BEC BENPR BHRNT BKOMP BPHCQ CCPQU CLPLZ DWQXO E3Z FAC FAL FJD FJW GNUQQ GROUPED_PQ_HIST_NEWS IAO IBG ICQ IHW IMW IOF IOV IPO ISN ITC ITN JRCIL KPI LXO M2G M2H M6D NADUK NXXTH OJV PCH PQEST PQQKQ PQUKI PROAC PZZ Q9U RXW S0X SJFOW U5U UCV UNMZH ~X8 ~ZZ |
ID | FETCH-proquest_newspapers_3859422773 |
IEDL.DBID | BENPR |
ISSN | 0319-0714 |
IngestDate | Sun Sep 22 04:36:34 EDT 2024 |
IsPeerReviewed | false |
IsScholarly | false |
Language | English |
LinkModel | DirectLink |
MergedId | FETCHMERGED-proquest_newspapers_3859422773 |
PQID | 385942277 |
PQPubID | 46323 |
ParticipantIDs | proquest_newspapers_385942277 |
PublicationCentury | 1900 |
PublicationDate | 19880407 |
PublicationDateYYYYMMDD | 1988-04-07 |
PublicationDate_xml | – month: 04 year: 1988 text: 19880407 day: 07 |
PublicationDecade | 1980 |
PublicationPlace | Toronto, Ont |
PublicationPlace_xml | – name: Toronto, Ont |
PublicationTitle | Globe and mail |
PublicationYear | 1988 |
Publisher | The Globe and Mail |
Publisher_xml | – name: The Globe and Mail |
Score | 2.3710246 |
Snippet | ''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.''... |
SourceID | proquest |
SourceType | Aggregation Database |
Title | Nabisco fires Saatchi for smoking ban ad |
URI | https://search.proquest.com/docview/385942277 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1LT8MwDLZgu3AbGojXUA47cKlompRsJwRo0zSJCvGQdpvsphE70JZ1-_9zRouAAztbcqLY_j7HiWWAviTjLErHFuBoYgrAACk0gSZmb5LaWOe7kR-Tm8mbns7i2Y8u_tq-DSxusdoWqS-TX6tBPNRRZMxt-Rn4uVH-fbUeorEPbSYvwz7evh8lT8-_-3P-wOyWO8Yd6HggKbHMluLuy06HsJflXbhKkBZVWgjHuFOJF2RYfF8ITiNF9VH4GrYgzAXaI-iPR68Pk6BZYJ43Kqv5937VMbT4Mp-dgIhT1E7JVBHLUA2QMyYbhmQJlQ0jdwq9f1Wd7ZCfw4EcsvP7vyXmAlqr5TrrMW2u6LI-mQ0kXXbV |
link.rule.ids | 306,786,789,790,21576,33783,43840 |
linkProvider | ProQuest |
linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1NT8MwDLWgO8BtCBBfgxx24FLRNinZTgjQpgJbhWBIu1VO04gdaMsy_j_OaJHgAGdLThTL79mOLQP0QyWNxtCQBcibiALQRxVIXyhibxUKqY2bRp6ml8mLuJ_H86Y3xzZtlS0mroFaV7mrkV_wQTwUUSTlVf3uu6VR7nO12aCxCR3BKVPxoHMzSh-ffg7n_MLYNXGMu9B1KFJjXSzZ9ZeRdmCjKHfhPEW1sHnFDIGOZc9ImPi6YBRDMvtWuQI2U1gy1HvQH49mt4nfHpCVrUqbfd-X74NHmXxxACzOURge5lyRDPkAKVzSQaC0Qq6DyBxC709VR__Iz2ArmU0n2eQufTiG7XBIXuCaTOQJeKvlR9Ej_lyp0-aVPgEZmHip |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Nabisco+fires+Saatchi+for+smoking+ban+ad&rft.jtitle=Globe+and+mail&rft.au=Dougherty%2C+Philip&rft.date=1988-04-07&rft.pub=The+Globe+and+Mail&rft.issn=0319-0714&rft.externalDocID=1100295961 |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0319-0714&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0319-0714&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0319-0714&client=summon |