Nabisco fires Saatchi for smoking ban ad

''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.'' As the result of losing the RJR Nabisco business, Saatchi & Saatchi DFS will probably have to tr...

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Bibliographic Details
Published inGlobe and mail
Main Author Dougherty, Philip
Format Newspaper Article
LanguageEnglish
Published Toronto, Ont The Globe and Mail 07.04.1988
Subjects
New York NY
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Summary:''We programmed the spot so as to reach business executives,'' Mr. [Peter McSpadden] said. He added ruefully: ''We certainly reached the ones at RJR Nabisco.'' As the result of losing the RJR Nabisco business, Saatchi & Saatchi DFS will probably have to trim its staff, although Mr. McSpadden did not know by how much. Over all, the agency employs one person for every $700,000 in billings.
ISSN:0319-0714