RUSSIA From communism to copycat consumerism EVERY DAY TURNS UP ANOTHER EXAMPLE OF COUNTERFEIT GOODS. BUT RUSSIANS DON'T CARE. EVEN FAKE IS BETTER THAN HOMEGROWN

In their passion to acquire imports and the status they confer, consumers ignore or don't realize they're staring at such marketing gaffes as "Rebuk" sneakers, "Leva's" jeans and "L.A. Gaer" sports shoes.

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Bibliographic Details
Published inGlobe and mail
Main Author FRANCHUK-EVANS, KERRY
Format Newspaper Article
LanguageEnglish
Published Toronto, Ont The Globe and Mail 12.12.1992
Subjects
Ottawa ONT
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Summary:In their passion to acquire imports and the status they confer, consumers ignore or don't realize they're staring at such marketing gaffes as "Rebuk" sneakers, "Leva's" jeans and "L.A. Gaer" sports shoes.
ISSN:0319-0714