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Niche customers get parking picks; Mothers and families get top status in Ikea lot Final Edition
On the hot asphalt of an Ikea parking lot, consumerism meets the caste system. Expectant mothers, families, and drivers of hybrid vehicles are reserved prime spots near the store's entries and exits, while single shoppers, seniors and much-maligned SUV owners are left circling the lot for free...
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| Published in | Nanaimo daily free press |
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| Main Author | |
| Format | Newspaper Article |
| Language | English |
| Published |
Nanaimo, B.C
Postmedia Network Inc
20.08.2007
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| Subjects | |
| Online Access | Get full text |
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| Summary: | On the hot asphalt of an Ikea parking lot, consumerism meets the caste system. Expectant mothers, families, and drivers of hybrid vehicles are reserved prime spots near the store's entries and exits, while single shoppers, seniors and much-maligned SUV owners are left circling the lot for free spaces near the back. "Automotive culture in North America has always been about social stratification. It's all about how I can prove myself to be better than my neighbour through my car," says Michael Marsden, dean of St. Norbert College in Wisconsin. |
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