Trader Joe thrives at the market Whole Foods merger doesn't alter grocer's basic business plan All Edition

Whole Foods Market's pending combination with Colorado-based Wild Oats Markets Inc. will do little to impede the extraordinary success of quirky, friendly national grocery chain Trader Joe's, analysts said. Privately-owned Trader Joe Inc., based in Monrovia, Calif., sells largely under its...

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Bibliographic Details
Published inDaily herald (Arlington Heights, Ill. : Arlington Heights ed.)
Main Author Mrinalini Reddy Medill News Service
Format Newspaper Article
LanguageEnglish
Published Arlington Heights, Ill Daily Herald 20.03.2007
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Summary:Whole Foods Market's pending combination with Colorado-based Wild Oats Markets Inc. will do little to impede the extraordinary success of quirky, friendly national grocery chain Trader Joe's, analysts said. Privately-owned Trader Joe Inc., based in Monrovia, Calif., sells largely under its own private labels like Trader Joe's, Trader Ming's and Trader Giottos. Store employees in Hawaiian shirts seek to create a fun, warm and friendly shopping experience, and free coffee and food samples help take the chore out of grocery shopping. "I am so turned off by the prices at Whole Foods," she said. "Even though I can probably afford to shop at Whole Foods, it is just such a waste of money, especially when I can get pretty good quality, organic products at Trader Joe's for a much lower price."