Media: Tabloid on the tube signals alarm Will a free paper undermine the mighty Mail? By Naomi Marks far exceeds any previous PM, and many professional writers. But does familiarity breed contempt ? FINAL Edition

AS ASSOCIATED Newspapers prepared, earlier this year, to launch Metro, a free daily tabloid for Tube-travelling Londoners, there were distinct rumblings in the industry. Commentators wondered whether the UK's last old-style national newspaper fiefdom wasn't about to shoot itself in the foo...

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Bibliographic Details
Published inIndependent (London, England : 1986)
Main Author O'Grady, Sean
Format Newspaper Article
LanguageEnglish
Published London (UK) Independent Digital News & Media 15.06.1999
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Summary:AS ASSOCIATED Newspapers prepared, earlier this year, to launch Metro, a free daily tabloid for Tube-travelling Londoners, there were distinct rumblings in the industry. Commentators wondered whether the UK's last old-style national newspaper fiefdom wasn't about to shoot itself in the foot. Surely the new paper would steal precious advertising and sales revenue from its established big sister, London's Evening Standard? What is more, plans for another London freebie, this time from News International, were known to be afoot. And then Forward Publishing, too, was hoping to enter the fray. Was another bloody circulation battle about to ensue? Industry confidence was not boosted when just a month before its launch Paul Dacre, Associated's editor-in-chief, apparently unhappy with the dummy paper, decided to replace the Metro's editor Kim Chapman, a former editor of the Reading Evening Post, with an Associated steady hand, Ian McGregor.
ISSN:0951-9467