Diageo Holds Extra Measure In Allied Fight

Diageo, maker of Smirnoff vodka and Johnnie Walker scotch, hasn't officially joined the group attempting to form a new bid for Allied and could take several weeks before it does, these people said. Diageo can't launch its own bid for Allied because of antitrust concerns but may be in a pos...

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Bibliographic Details
Published inWall Street journal. Europe
Main Author Dennis K. Berman, Jason Singer and Deborah Ball
Format Newspaper Article
LanguageEnglish
Published Brussels Dow Jones & Company Inc 02.05.2005
EditionEurope
Subjects
Equity funds
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Summary:Diageo, maker of Smirnoff vodka and Johnnie Walker scotch, hasn't officially joined the group attempting to form a new bid for Allied and could take several weeks before it does, these people said. Diageo can't launch its own bid for Allied because of antitrust concerns but may be in a position to take a few brands from Allied's portfolio in the event of a sale. Diageo lacks a bourbon offering, and would be interested in acquiring Allied's Maker's Mark brand. It could also beef up its relatively underdeveloped wine portfolio by acquiring all or part of Allied's large stable of wine brands, which include Mumm champagne and Clos du Bois wine.
ISSN:0921-9986