Advertisers use their marbles

No longer do French boys and girls enter into complicated negotiations to secure swaps for clear glass marbles with yellow, green or red centres. Now they want "logo marbles" - with advertisements printed on the outside for brands of sweets, a radio station or the French Football Federatio...

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Bibliographic Details
Published inThe Guardian (London)
Main Author ALEX DUVAL SMITH IN PARIS
Format Newspaper Article
LanguageEnglish
Published Manchester (UK) Guardian News & Media Limited 06.04.1996
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Summary:No longer do French boys and girls enter into complicated negotiations to secure swaps for clear glass marbles with yellow, green or red centres. Now they want "logo marbles" - with advertisements printed on the outside for brands of sweets, a radio station or the French Football Federation. Icolo, the French market leader producing 200 million marbles a year, dreamed up the idea with students of glass and ceramics. Carole Franc, a spokeswoman for the Rennes-based company, is confident that Icolo has developed the toy of the year. "We believe our little French product is going to dethrone the Pog," she said in a reference to the illustrated cardboards discs from America which now dominate European playgrounds.
ISSN:0261-3077