Electronics Giant Signs a 2-Year Olympic Sponsorship Deal

NAGANO, Japan -- Samsung Electronics will supply free cellular phones, pagers and two-way radios to Olympic officials and athletes between now and 2000 under a major agreement announced Monday. In exchange, Korean-based Samsung will enjoy the exclusive right to market its gadgets internationally usi...

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Bibliographic Details
Published inThe Salt Lake tribune
Main Author TONY SEMERAD THE SALT LAKE TRIBUNE
Format Newspaper Article
LanguageEnglish
Published Salt Lake City, Utah The Salt Lake Tribune 09.02.1998
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Summary:NAGANO, Japan -- Samsung Electronics will supply free cellular phones, pagers and two-way radios to Olympic officials and athletes between now and 2000 under a major agreement announced Monday. In exchange, Korean-based Samsung will enjoy the exclusive right to market its gadgets internationally using Olympic emblems, giving the telecommunications company a key advantage in efforts to win new American customers.
ISSN:0746-3502