Firms moving to keep it simple for consumers FINAL EDITION

That may sound odd, but look at what's making consumer news: American Airlines drops several hundred fares to offer only four, and other airlines follow. Alamo Rent A Car cuts rental options to a three-tier plan. Chrysler and General Motors are urged to dump names such as Plymouth and Oldsmobil...

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Bibliographic Details
Published inChicago tribune (1963)
Main Author Solomon, Jolie
Format Newspaper Article
LanguageEnglish
Published Chicago, Ill Tribune Publishing Company, LLC 17.05.1992
Subjects
NEW YORK
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Summary:That may sound odd, but look at what's making consumer news: American Airlines drops several hundred fares to offer only four, and other airlines follow. Alamo Rent A Car cuts rental options to a three-tier plan. Chrysler and General Motors are urged to dump names such as Plymouth and Oldsmobile to cut confusion among overlapping makes and models. "It's part of this whole back-to-basics notion," said Susan Small-Weil, chief planning officer for the ad agency Warwick Baker & Fiore. "People in the 1990s don't want to . . . juggle all the complexities created in the 1980s." Don't panic. "Choice," the mantra of the American shopper, is not about to disappear. Toothpaste buyers still will be free to choose between Original Flavor Tartar Control Gel in the tube and Peppermint Flavor Baking Soda Tartar Control Original Formula in the pump.
ISSN:1085-6706