WEEK IN WHEELS / LUXURY CARS / Cadillac And Lincoln Try to Regroup ALL EDITIONS

Competing only against themselves for buyers who are literally dying off, Cadillac and Lincoln must break out of their rut and attract affluent baby boomers. "A few of us were sitting around the dealership, and we counted fifteen customers who aren't with us anymore," said a Cadillac...

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Bibliographic Details
Published inNewsday
Main Author By Charles Child and Mary Connelly. Charles Child and Mary Connelly write for Automotive News, Copyright 1997 Crain Communications Inc
Format Newspaper Article
LanguageEnglish
Published Long Island, N.Y Newsday LLC 28.02.1997
EditionCombined editions
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Summary:Competing only against themselves for buyers who are literally dying off, Cadillac and Lincoln must break out of their rut and attract affluent baby boomers. "A few of us were sitting around the dealership, and we counted fifteen customers who aren't with us anymore," said a Cadillac dealer, who asked not to be identified. "There's no question a lot of our customers are dying. We've got to replace them." Susan Jacobs, a top analyst of luxury-market trends, is not optimistic about the future of the divisions. Within a decade, Cadillac and Lincoln will each capture only about 100,000 sales annually, she said.