Proton plant in Manila springboard to region Shipping Times Edition

President of Proton Philipinas Corporation Peter Rodriguez said that the plant, which is expected to produce 40,000 units of left-hand-drive Proton cars a year, will also seek entry to the US car market. Speaking to Business Times after signing two memorandums of understanding with AmsComm Integraph...

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Bibliographic Details
Published inBusiness times (Kuala Lumpur, Malaysia)
Main Author Jailani Harun in Manila
Format Newspaper Article
LanguageEnglish
Published Kuala Lumpur The New Straits Times Press (M) Berhad 23.08.1996
Subjects
Market strategy
Marketing
Manila
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Summary:President of Proton Philipinas Corporation Peter Rodriguez said that the plant, which is expected to produce 40,000 units of left-hand-drive Proton cars a year, will also seek entry to the US car market. Speaking to Business Times after signing two memorandums of understanding with AmsComm Integraph Sdn Bhd and Wong Heng Engineering Sdn Bhd, respectively, he somehow indicated that Proton cars must try to be more competitive in prices. Saying that Prime Minister Datuk Seri Dr Mahathir Mohamad will launch the first Proton car to be produced in the Philippine in November, Peter was somehow confident that the car will gain popularity in the country.