KRU's strategy pays off 2 Edition
(STF) - KRU has hit upon a new marketing strategy for their new album aptly named `Formula Luar Biasa.' It appears to be working well. Julie Shih reports. These were the very words of confidence from Edry, the youngest of the KRU brothers, on the group's latest album release `Formula Luar...
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| Published in | New Straits times |
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| Main Author | |
| Format | Newspaper Article |
| Language | English |
| Published |
Kuala Lumpur
The New Straits Times Press (M) Berhad
06.03.2000
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| Online Access | Get full text |
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| Summary: | (STF) - KRU has hit upon a new marketing strategy for their new album aptly named `Formula Luar Biasa.' It appears to be working well. Julie Shih reports. These were the very words of confidence from Edry, the youngest of the KRU brothers, on the group's latest album release `Formula Luar Biasa', the eighth album for the KRU brothers. "It took us some time to understand the changing buying behaviour of music lovers and now we have the winning formula for the penetration of other markets," Norman said at an exclusive interview after their one-hour album promotion at Island Plaza, Penang recently. |
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