IF IT DOESN'T MAKE YOU MONEY NOW, WOULD YOU BUY IT?

Oh, it might be true in some cases, but as a small business owner, you must counter with: "If it's so good, how soon will it start making me money?" Right now? In two weeks? Three months? In the long run? (Hey, in the long run, we'll all be dead!) When profits are tight and there...

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Bibliographic Details
Published inThe Columbian (Vancouver, Wash.)
Main Author Sherlock, Joseph
Format Newspaper Article
LanguageEnglish
Published Vancouver, Wash Columbian Publishing Company 12.01.1998
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Summary:Oh, it might be true in some cases, but as a small business owner, you must counter with: "If it's so good, how soon will it start making me money?" Right now? In two weeks? Three months? In the long run? (Hey, in the long run, we'll all be dead!) When profits are tight and therefore, money is tight, you need to focus on those things that will improve your bottom line immediately. That means putting off purchases that might be a good idea, but bring no profits to the company for a while. If it's claimed a new piece of equipment will make your employees 20 percent more efficient, does that mean you can lay off one of your employees right now? If it doesn't mean that, the claim of 20 percent productivity improvement has little relevance to your own company.
ISSN:1043-4151