POSITION YOUR BUSINESS TO COMPETE IN A CROWDED MARKETPLACE

In a recent letter to his clients, business consultant K.C. Truby wrote, "In the past 12 months, 9,872 new accounting firms opened across America. This is unprecedented growth for an industry, which is well past its saturation point. The majority of these new competitors previously worked in mi...

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Bibliographic Details
Published inThe Columbian (Vancouver, Wash.)
Main Author Sherlock, Joseph
Format Newspaper Article
LanguageEnglish
Published Vancouver, Wash Columbian Publishing Company 07.10.1996
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Summary:In a recent letter to his clients, business consultant K.C. Truby wrote, "In the past 12 months, 9,872 new accounting firms opened across America. This is unprecedented growth for an industry, which is well past its saturation point. The majority of these new competitors previously worked in middle management at firms where they lost their jobs due to restructuring. Since it is difficult for a 52-year-old accountant to get hired elsewhere, many are opening their own practices. These accountants will underbid you, as they are looking for survival-level business. In our experience, the low-bid accountant is almost never going to be around next year."
ISSN:1043-4151