Why you should target Gen C, not millennials; The 'connected consumer' is everywhere

Members are not merely online - they're active and engaged in online communities, from the familiar social networks to product review sites. Rather than relying on traditional news sources, they get their information from social media feeds - algorithmic streams on Facebook, Twitter, LinkedIn a...

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Bibliographic Details
Published inNational post (Toronto)
Main Author Holmes, Ryan
Format Newspaper Article
LanguageEnglish
Published Don Mills, Ont Postmedia Network Inc 13.03.2017
Subjects
Age
Angel investors
Collaboration
Consumers
Emojis
Millennials
Neural networks
Product reviews
Smartphones
Social networks
Startups
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Summary:Members are not merely online - they're active and engaged in online communities, from the familiar social networks to product review sites. Rather than relying on traditional news sources, they get their information from social media feeds - algorithmic streams on Facebook, Twitter, LinkedIn and other networks that aggregate preferences from their friends and followers. For businesses, this is the holy grail and the highest stamp of approval: a word-of-mouth recommendation on Facebook, a creative meme that goes viral on Twitter, a thumbs up from a trusted Influencer. Facebook, Twitter, Instagram, Snapchat, LinkedIn ... this is the neural network through which Gen C gauges and engages the world, both close to home and across the globe. A little more than a decade ago, Gen C's ranks were likely small - just a dedicated wave of early adopters plunging into the world of social media and digital content creation. Long live...
ISSN:1486-8008