GM Bets on Virtual Stores --- Cadillac plans to turn some of its dealerships into VR showrooms; headsets, but no cars

Prospective buyers can learn a lot about a Caddy by putting on the virtual-reality goggles, he said. Because Cadillacs are made in the U.S., orders should be quickly filled.

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Bibliographic Details
Published inThe Wall Street journal. Eastern edition
Main Authors Christina Rogers; John D. Stoll; Gautham Nagesh, Rogers, Christina, Stoll, John D, Gautham Nagesh
Format Newspaper Article
LanguageEnglish
Published New York, N.Y Dow Jones & Company Inc 06.06.2016
EditionEastern edition
Subjects
Automobile dealers
Automobiles
Barra, Mary
Competition
de Nysschen, Johan
Franchises
Inventory
Luxury automobiles
Virtual reality
United States > US
Online AccessGet full text

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Summary:Prospective buyers can learn a lot about a Caddy by putting on the virtual-reality goggles, he said. Because Cadillacs are made in the U.S., orders should be quickly filled.
ISSN:0099-9660