Blue Cross Blue Shield Invest $12.5 Million into Divvy Bikes

As part of BCBSIL's exclusive system sponsorship agreement, Divvy bikes and vans across the city will soon sport an updated design with the Blue Cross Blue Shield of Illinois logos showcasing the partnership. The City and Divvy will also partner with BCBSIL to promote active transportation choi...

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Bibliographic Details
Published inChicago Citizen Vol. 49; no. 7
Main Author Edwards, Lee
Format Newspaper Article
LanguageEnglish
Published Chicago, Ill Chicago Weekend 07.05.2014
Subjects
Bicycles
Rentals
Sponsors
Chicago Illinois
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Summary:As part of BCBSIL's exclusive system sponsorship agreement, Divvy bikes and vans across the city will soon sport an updated design with the Blue Cross Blue Shield of Illinois logos showcasing the partnership. The City and Divvy will also partner with BCBSIL to promote active transportation choices, like bike sharing, and how these activities can lead to improved health and wellness. "Rarely do you have an opportunity to improve public health, protect our environment and boost productivity for individuals and businesses in a single, effective way," said Karen Atwood, President of BCBSIL. "As the state's largest health insurer, we are committed to fostering healthy, active lifestyles, and our support of the Divvy program is directly in keeping with that philosophy."