For a keener sense of sight & sound

Brand custodians are advised to find inspiration in immersive theatre to enable customers to go deeper into brand stories.

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Bibliographic Details
Published inBusinessline
Main Author Khan, Shaziya
Format Newspaper Article
LanguageEnglish
Published Chennai THG Publishing Private Limited 03.01.2014
Subjects
Consumers
Consumption
Millennials
India
Online AccessGet full text

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Summary:Brand custodians are advised to find inspiration in immersive theatre to enable customers to go deeper into brand stories.