Focus on company's culture is key for good results

In this highly competitive and transparent world, online shoe and apparel retailer Zappos has become a shining example of how corporate culture can be leveraged into stellar financial results. Continued experiences translate to the promise of a consistent experience. [...]Zappos defines your brand a...

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Bibliographic Details
Published inThe Washington post
Main Author Waldman, Susan
Format Newspaper Article
LanguageEnglish
Published Washington, D.C WP Company LLC d/b/a The Washington Post 09.07.2012
Subjects
Behavior
Corporate culture
Happiness
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Summary:In this highly competitive and transparent world, online shoe and apparel retailer Zappos has become a shining example of how corporate culture can be leveraged into stellar financial results. Continued experiences translate to the promise of a consistent experience. [...]Zappos defines your brand as a "lagging indicator of culture," as it takes six to 12 months for the marketplace to experience your culture changes.
ISSN:0190-8286