An empirical comparison of customer loyalty determinants in business-to-business sectors
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| Published in | Marketing (Munich) Vol. 33; no. 2; pp. 111 - 132 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | German |
| Published |
01.01.2011
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| Subjects | |
| Online Access | Get full text |
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| Author | GÖtz, Oliver Tillmanns, Sebastian |
|---|---|
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| StartPage | 111 |
| SubjectTerms | Business services Business strategies Competition Information and communication technologies Management information systems Marketing research Supply chain management |
| Title | An empirical comparison of customer loyalty determinants in business-to-business sectors |
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