An empirical comparison of customer loyalty determinants in business-to-business sectors

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Bibliographic Details
Published in	Marketing (Munich) Vol. 33; no. 2; pp. 111 - 132
Main Authors	GÖtz, Oliver, Tillmanns, Sebastian
Format	Journal Article
Language	German
Published	01.01.2011
Subjects	Business services Business strategies Competition Information and communication technologies Management information systems Marketing research Supply chain management
Online Access	Get full text

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Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 content type line 23 ObjectType-Feature-1
ISSN:	0344-1369