MISSION IMPOSSIBLE?

Hethel in Norfolk is a quiet, unassuming place. It's an unlikely location for a revolution. But since 1966, Hethel's old RAF base has been home to sports car firm Lotus. Here, amid a sprawling low-rise factory and engineering complex, a revolution of sorts is unfurling. The first results o...

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Bibliographic Details
Published inDirector (London, England : 1983) Vol. 64; no. 11; p. 54
Main Author Cree, Richard
Format Magazine Article
LanguageEnglish
Published London Institute of Directors 01.07.2011
Subjects
Automobile industry
Automobile shows
Automobiles
Business growth
Cash flow
Corporate planning
Corporate profiles
Engineering
Factories
Manufacturers
Manufacturing
Roads & highways
United Kingdom > UK
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Summary:Hethel in Norfolk is a quiet, unassuming place. It's an unlikely location for a revolution. But since 1966, Hethel's old RAF base has been home to sports car firm Lotus. Here, amid a sprawling low-rise factory and engineering complex, a revolution of sorts is unfurling. The first results of this transformation were displayed at last year's Paris Motor Show. Lotus caused a sensation by unveiling a line-up of five new models all due on the roads by 2015. This was followed by another display at the LA Motor Show. The message was clear, Lotus is heading upmarket. The plan involves shifting cars far more than L100,000, which pitches it up alongside Aston Martin and Porsche. Lotus entering the second year of a five-year plan, and Dany Bahar, the firm's CEO, says his dream is on course. They have finished the first year and achieved all the financials and other milestones they set in terms of development timelines.
Bibliography:content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
ISSN:0012-3242