Public Relations and Organizational Communication in Portugal

This paper draws from research study based on the adaptation of the Excellence Project -- a reference study on public relations & organizational communication management -- developed by the International Association of Business Communicators (IABC), in the decades of 1980 & 1990. The study s...

Full description

Saved in:
Bibliographic Details
Published inObservatorio (OBS*) Vol. 2; no. 2; pp. 211 - 223
Main Author Coelho, Miguel Jose dos Santos
Format Journal Article
LanguagePortuguese
Published 01.01.2008
Subjects
Associations
Communication
Management
Organizational Communication
Portugal
Public Relations
Online AccessGet full text

Cover

More Information
Summary:This paper draws from research study based on the adaptation of the Excellence Project -- a reference study on public relations & organizational communication management -- developed by the International Association of Business Communicators (IABC), in the decades of 1980 & 1990. The study sought to identify issues related to excellence in organizational communication & public relations, through an in depth analysis of 16 organizations operating in Portugal. Results identified a number of items (21 most relevant items) that translate the most significant difference between the best & worse organizations. Finally, it is argued that such issues are the most significant to achieve such ideal of communication. Adapted from the source document.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
content type line 23
ObjectType-Feature-2
ISSN:1646-5954
1646-5954