Toward a New Television Culture: An Analysis of the Publics of the Soap Opera Mirada de mujer [Network Research]

Outlines a research plan to investigate attitudes toward TV soap operas in six different regions of Mexico, where such programming is part of the connection between the culture industry & social life. In the case of the soap opera, Mirada de mujer (A Women's View), the theme contrasts the s...

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Bibliographic Details
Published inEstudios sobre las culturas contemporáneas Vol. 4; no. 7; pp. 137 - 152
Main Authors Covarrubias Cuellar, Karla Y, Uribe Alvarado, Ana B
Format Journal Article
LanguageSpanish
Published 01.06.1998
Subjects
Females
Mass Media Images
Mexico
Network Analysis
Opposite Sex Relations
Popular Culture
Programming (Broadcast)
Sexual Inequality
Social Attitudes
Television
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Summary:Outlines a research plan to investigate attitudes toward TV soap operas in six different regions of Mexico, where such programming is part of the connection between the culture industry & social life. In the case of the soap opera, Mirada de mujer (A Women's View), the theme contrasts the subordinate role of wives & mothers with the possibility of advancing a professional career. The network-based methodology uses 54 focus groups & 6 groups (using the ASBI1 technique with visual prompts) with males & females, ages 35-45. The research schedule & planned means of disseminating the results are discussed. 2 Tables. Adapted from the source document.
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ISSN:1405-2210