Organizing and integrating marketing and purchasing in business markets

The article is the introductory paper to the special issue on 'Organizing and Integrating Marketing and Purchasing in Business markets'. It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the...

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Bibliographic Details
Published inIndustrial marketing management Vol. 38; no. 8; pp. 851 - 856
Main Authors Ivens, B S, Pardo, C, Tunisini, Annalisa
Format Journal Article
LanguageEnglish
Published 01.11.2009
Subjects
Business management
Market analysis
Marketing
Organizational analysis
Procurement
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Summary:The article is the introductory paper to the special issue on 'Organizing and Integrating Marketing and Purchasing in Business markets'. It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps. All rights reserved, Elsevier
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
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ObjectType-Feature-1
ISSN:0019-8501
DOI:10.1016/j.indmarman.2009.06.008